Product Marketing Manager
ONE's mission is simple — financial progress. We’re doing this by creating simple solutions to help our customers save, spend, and grow their money — all in one place.
The U.S. consumer today deserves better. Millions of Americans today can’t access credit, build savings or wealth, and are left to manage their financial lives through multiple disconnected apps. Almost a quarter of U.S. adults are unbanked or underbanked and roughly 80% of fintech users rely on multiple accounts to manage their finances.
What makes us unique? We are backed by a preeminent fintech investor (Ribbit) and the world’s largest retailer (Walmart), maintain the speed and independence of a startup, and employ a strong (and growing) collection of world-class talent.
There’s never been a better moment to build a business that helps people achieve financial progress. Come build with us!
ONE is looking for a Product Marketing Lead to manage go-to-market strategy, and marketing campaign ideation & execution. You’ll work to develop on-going and effective integrated marketing plans to drive profitable revenue and growth. You will be a key contributor working across the marketing organization, including design, performance marketing, data analytics, and lifecycle marketing. You will collaborate very closely with the (financial) product team, and own the funnel within the app and public website experiences. The analytics team will be a key partner for test design, and optimizing the marketing funnel.
This role is responsible for:
Supporting and managing integrated go-to-market (GTM) strategy, planning and execution for existing and new banking products & services across all channels and distribution
Crafting and articulating value propositions and messaging to inform marketing initiatives
Collaborating, building and executing marketing campaigns to support KPIs, including conversion goals throughout the funnel
Owning core screens and experiences within the app to improve customer conversion and product engagement
Articulating value propositions and product messaging for banking and other features, and own cross selling strategies
Collaborating with product team on design briefs and engineering requirements to inform the development of app design experiences
Collaborate with lifecycle team on journey strategies, and design team to execute on creative needs for owned channels
Leverage data analytics to track and analyze the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual test and learn agenda
Conduct comprehensive market research to deeply understand customers, current market trends, the competitive landscape, to inform value propositions and positioning
12+ years of marketing experience, with deep expertise in product marketing and digital/app experiences, with a retail consumer focus
Bachelor's degree or equivalent experience
Expertise “owning” in-experience marketing funnel
Experience with determining product-market fit and delivering products to market
Proven experience launching new products with fully integrated plans and execution
Ability to lead and communicate cross-functionally with other departments
Strong data analytical skills
Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
Strong ability to plan, organize, and execute on multiple projects simultaneously
What it’s like working @ ONE
Our teams collaborate remotely and in our work spaces in New York and Sacramento.
Benefits effective on day one
Early access to a high potential, high growth fintech
Generous stock option packages in an early-stage startup
Remote friendly (anywhere in the US) and office friendly - you pick the schedule
Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
401(k) plan with match
The estimated annual base salary for this position ranges from $175,000 - $190,000. Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.
In order to thoughtfully scale the company and avoid downstream inequities, we’ve adopted a flat titling structure at ONE. Though we may occasionally post a role externally with a prefix such as “Senior” to reflect the external level of the position, we do not use prefixes in titles like that internally unless in a position which manages a team. Internal titles typically include your specific functional responsibility, such as engineering, product management or sales, and often include additional descriptors to ensure clarity of role and placement within our organization (i.e. “Engineer, Platform”, “Sales, Business Development” or “Manager, Talent”). Employees are paid commensurate with their experience and the internal level within ONE.
Inclusion & Belonging
To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at email@example.com.