Performance Marketing Specialist
Platzi
This job is no longer accepting applications
See open jobs at Platzi.See open jobs similar to "Performance Marketing Specialist" Foundation Capital.Marketing & Communications
Posted on May 6, 2024
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Performance Marketing Specialist
Work from Home, Full time
Location: Mexico City, Mexico or Bogotá, Colombia
Who we are
Platzi is a Latin American company that helps developing countries to transform into digital economies, training the next generation of professionals in programming, marketing, design, and everything related to technology.
Platzi's Product Team is challenged to offer our students the best online educative experience through our end-to-end platform. As a startup, we are constantly iterating at a fast pace with experiments that explore the best way to satisfy our students' needs and help grow the business.
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Please, be sure to read https://platzi.com/notrabajar to find why you should not work with us 😉 yes read it before applying, also read https://platzi.com/cultura as a foundational document for our team.
What we’re looking for
At Platzi, we are looking for a Performance Marketing Specialist to implement and execute our performance strategy focused on conversion and return on investment. This role is essential for the management and optimization of our digital advertising campaigns, where precision in budget and audience management is crucial to our success.
What you’ll be doing
Implement the performance strategy, ensuring the effective execution of campaigns to maximize conversion and return on investment.
Constantly monitor and optimize campaign performance to meet objectives.
Execute and evaluate experiments in ad design and campaign structuring.
Analyze performance data to generate strategic conclusions and recommendations for future campaigns.
Accurately manage advertising budgets according to the plan to ensure efficient investment.
Make data-driven decisions to optimize marketing strategies and actions.
Propose adjustments or structural changes in campaigns based on data and information obtained directly from them to continuously improve performance.
Who you are
+2 years of proven experience in performance marketing or in similar roles.
Deep knowledge of Meta Ads and Google Ads, as well as Google Analytics.
Preferably, experience with other performance platforms such as LinkedIn Ads or TikTok Ads.
Excellent attention to detail, crucial for budget management and brand representation.
Ability to work effectively in fast-paced and changing environments, both independently and as part of a team.
Conversational English level B1
This job is no longer accepting applications
See open jobs at Platzi.See open jobs similar to "Performance Marketing Specialist" Foundation Capital.