About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Transform Addi’s small business allies into consistent, recurring partners by ensuring they don’t stall after their first sale. You will activate merchants from their second to fifth transaction through high-volume outreach and scalable campaign execution, directly driving early lifecycle growth.

What you will do

• Drive Merchant Activation at Scale: Execute high-volume daily outreach via calls and WhatsApp to ensure small businesses progress through their early transaction journey.

• Boost Repeat Originations: Achieve 14 successful monthly originations in the SB segment by proactively engaging merchants and unlocking repeat behavior.

• Run High-Impact Campaigns: Launch and manage mass automated campaigns through Marketing Cloud, ensuring no ally becomes inactive after their first transaction.

• Build Funnel Visibility: Structure and maintain performance reports for the ally lifecycle funnel, measuring campaign effectiveness and conversion rates.

• Improve the Early Lifecycle Process: Leverage actionable merchant feedback to continuously optimize messaging, workflows, and retention tactics during the critical early-stage cycle.
  

What we’re looking for

• High-Volume Execution & Operational Resilience

  • Proven experience executing repetitive, high-output operational tasks (calls, campaigns, outreach) with consistency.

  • Comfortable maintaining fast pace and high daily activity while balancing multiple communication channels.

• Lifecycle & Funnel Management Experience

  • Hands-on experience working with CRM systems to track merchant/customer journeys.

  • Ability to move accounts through defined stages of activation and growth.

• Campaign & Retention Mindset

  • Experience managing digital outreach or automated campaigns, ideally with tools like Marketing Cloud.

  • Strong understanding of retention, loyalty, or churn-prevention strategies, especially for SMB portfolios (desired).

• Analytical Agility

  • Ability to interpret performance data quickly and adjust campaigns or outreach strategies in real time.

  • Skilled at turning merchant feedback into process improvements.
    
    
    Why join us?

• Work on meaningful growth challenges - You will directly impact how small businesses succeed with Addi, helping them grow beyond their first sale into lasting partnerships.

• High-impact execution role - Your work will be tied to clear metrics and business outcomes — this is a role where performance translates into immediate company growth.

• Fast-moving, collaborative environment - You’ll join a team that values ownership, speed, and teamwork, celebrating wins while tackling real challenges together.

• Opportunity to build scalable systems - You won’t just execute — you’ll help improve and strengthen early lifecycle processes that scale across thousands of merchants..

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: Initial Interview (30 min)

A first conversation to evaluate your communication skills, commercial mindset, and ability to manage follow-ups and reporting. This step helps us understand your potential fit for a high-execution merchant activation role.

• Step 2: Initial Role Interview (30 min)

A deeper discussion focused on your previous experience, problem-solving approach, and understanding of what success looks like in similar roles. We’ll also align on role expectations, responsibilities, and day-to-day challenges.

• Step 3: Business Case Interview (60 min)

A structured case-based session designed to assess your analytical and strategic thinking. You will be asked to solve real-world challenges related to growth, retention, and merchant lifecycle activation under pressure.

• Step 4: Final Interview (30 min)

A final conversation to evaluate overall role fit, ownership mindset, and alignment with the team’s culture and expectations before moving forward with an offer decision. mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.