About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive the growth of Addi's Marketplace by identifying, qualifying, and engaging high-potential sellers from target marketplaces and our existing "Ally" base, while driving a consistent pipeline of qualified opportunities for the Hunting team, thereby fueling the expansion of our seller ecosystem.

What you will do

• Consistently schedule and ensure completion of qualified discovery meetings per month with potential marketplace sellers who meet the predefined criteria set by the hunting team.

• Identify, research, and qualify new seller leads sourced from competing marketplaces each quarter, converting these leads into qualified meetings handed off to the hunting team.

• Proactively identify and qualify existing Addi allies per month as high-potential candidates for joining the marketplace (cross-sell), initiating the sales process for these opportunities.

• Achieve a lead-to-qualified-meeting conversion rate for newly generated leads, ensuring efficient pipeline progression.

• Maintain 100% accuracy in CRM (Salesforce) data for all prospected leads, activities, and opportunity stages, ensuring reliable forecasting and reporting for the hunting team.

What we’re looking for

• Proven track record in lead generation, meeting setting, or opportunity qualification

  • 1-3 years of experience in a Sales Development (SDR), Business Development (BDR), inside sales, or high-volume B2B customer acquisition role. Experience within e-commerce, marketplaces, or fintech is highly preferred.

  • Strong understanding of B2B sales processes, particularly top-of-funnel activities. Excellent cold outreach (call, email) and follow-up skills.

• Marketplace Acumen:

  • Possesses a strong understanding of the local marketplace landscape, including key players, business models, and seller motivations, enabling effective identification and engagement of high-potential partners.

  • Demonstrated by the ability to identify relevant marketplaces and articulate Addi's competitive advantages in that context.

  • Ideally experience in Marketplace or e-commerce

• Prospecting & Qualification Expertise:

  • Effectively utilizes various methods (manual research, scraping tools, social platforms, cold outreach) to identify high-potential sellers and rigorously qualifies them against defined criteria to ensure fit.

  • Consistently builds a strong pipeline of relevant leads by going beyond obvious sources and asking insightful questions during initial outreach to assess potential.

• Effective Communication & Persuasion Skills

  • Clearly articulates Addi's marketplace value proposition in a compelling way, actively listens to understand prospect needs, and skillfully handles initial objections to secure discovery meetings.

  • Crafts targeted messaging (email, phone, WhatsApp) that resonates with potential sellers and confidently navigates gatekeepers and initial resistance.

• Resilience & Drive for Results:

  • Demonstrates high motivation, a strong work ethic, and persistence in the face of rejection. Remains focused on achieving and exceeding targets for activity and qualified meetings.

  • Maintains consistent high-volume outreach activity daily, bounces back quickly from "no's," and proactively seeks ways to improve performance to hit monthly/quarterly goals.

• Tech Savvy & Process Orientation:

  • Efficiently leverages CRM (Salesforce), sales engagement tools (e.g., prospecting software, WhatsApp Business, Slack), and scraping tools to manage workflow, track progress, and optimize outreach.

  • Masters the sales tech stack to maximize productivity, ensures all activities are logged accurately and promptly in Salesforce, and follows established processes for lead management and handoff.

• Adaptability & Coachability:

  • Quickly learns and adapts to new strategies, tools, products, and market feedback in a fast-changing startup environment. Open to receiving and implementing constructive feedback.

  • Adjusts outreach messaging based on performance data, readily adopts new tools or processes introduced by leadership, and actively seeks feedback to refine skills.

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (30 min)
  A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Role Play (60min)
  You'll navigate a real world scenario with a Hunter and Hunting Lead, focusing on your sales and prospecting skills, we want to see how you handle challenges in your role. Be prepared to showcase your proven record in lead generation

• Step 4: Deep Dive Interview (30 min )
  You'll meet with our Head of Markeplace to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.