About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Enhance the merchant experience by designing intuitive and effective solutions that streamline onboarding, increase sales, and foster long-term engagement, ultimately boosting business growth.

What you will do

• Gain a profound understanding of our merchants' experience with Addi, clearly defining their journey and pinpointing critical pain points.

• Increase the activation rate of new merchants.

• Achieve an increase in the average purchase frequency of merchants' customers through design-led improvements to the merchant and customer experience.

• Improve merchant conversion rate, contributing to increased GMV.

• Define and document the end-to-end merchant journey, identifying critical pain points and leading to prioritized design solutions.

• Successfully launch new features based on user research and data analysis that directly address identified merchant needs and contribute to increased engagement.

What we’re looking for

• User-Centered Design Expertise

  • Minimum 6 years of experience as a Product Designer or similar role, with a strong portfolio showcasing user-centered design solutions.

  • Proven track record of applying UX/UI principles and best practices to design and optimize user interfaces for complex B2B products or experiences.

  • Proficiency in conducting user research, usability testing, and translating research insights into actionable design decisions.

  • Experience in mapping user journeys, workflows, and creating wireframes and high-fidelity mockups using tools like Figma.

  • Strong understanding of holistic user flows across funnels.

  • Experience with A/B testing methodologies and a data-driven approach to design.

• User Interface (UI) and Visual Design

  • Strong visual design skills with a focus on user-friendliness, clarity, and attention to detail.

  • Nice to have: Experience with UX writing and content.

• Strategic Thinking and Execution

  • Ability to define and drive the design vision for the merchant platform initiatives with minimal supervision.

  • Proactive and resourceful in identifying opportunities for improvement and proposing solutions for the merchant experience.

  • Strong analytical skills to interpret data and turned it into actionable insights.

• Ownership and Accountability

  • Demonstrates initiative by identifying and addressing merchant experience challenges and taking responsibility for outcomes.

  • Ability to take ownership of projects from conception to delivery.

  • Committed to delivering high-quality work and meeting deadlines effectively, with an understanding of good time estimation.

• Stakeholder Management

  • Ability to articulate design vision, user insights, and project progress to diverse stakeholders.

  • Ability to influence stakeholders through clear explanations and data-driven justifications.

  • Builds and maintains effective working relationships with cross-functional teams and stakeholders, fostering a collaborative environment.

  • Acts as a strong user advocate, effectively communicating merchant needs and perspectives to stakeholders.

• Communication Skills

  • Manages and incorporates constructive feedback from various stakeholders and users to iterate on designs.

  • Document the design processes, decisions, and specifications for effective stakeholder understanding.

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive interview (45 min)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 4: Business Case (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Product Deep Dive Interview (30 min)

  A conversation with your Product Manager to discuss product strategy, technical trade-offs, and collaboration. Be ready to showcase how your design decisions and product delivery align with business and user needs.

• Step 6: Stakeholder Interview (30 min)

  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.