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Sr. Product Marketing Manager - Core

Cohesity

Cohesity

Marketing & Communications, Product
United States
Posted on Friday, February 24, 2023

Cohesity At Cohesity, we're a group of builders and go-getters who are committed to doing the right thing. We encourage you to come as you are, as our differences make us stronger.

We’ve been named a Leader by multiple analyst firms Forbes Cloud 100 CRN’s Coolest Cloud companies .

Join us and we'll lead the way together.


Want to supercharge your impact and create amazing results that accelerate Cohesity’s growth?

We are looking for a dedicated B2B product marketer to join a high-impact, revenue-driving PMM team.

You have a passion for technology and are keen on navigating the specifics of customer needs. You have existing skills in storytelling and are highly creative. You love writing and are motivated by the opportunity to address customer problems with differentiated value propositions. You are excellent at planning, building, working cross-functionally, and leading product launches and campaigns to drive significant demand and awareness.

How you'll spend your time here:

  • Own go-to-market activities and execution for our backup and recovery products.
  • Work closely with product management, sales, and marketing to understand customer requirements and develop target personas.
  • Create clear, differentiated persona-based messaging and positioning for products/solutions and campaigns.
  • Develop and drive go-to-market strategy for given solutions to raise internal and external awareness and grow the pipeline.
  • Work cross-functionally across marketing, sales, and enablement teams to develop and execute go-to-market activities that drive business performance and adoption
  • Define and implement a content strategy to drive awareness and demand generation campaigns, including public-facing solution web content, collateral, videos, presentations, blogs, etc.
  • Evangelize data management story and Cohesity Data Cloud to analysts, press, prospects, and customers—in meetings, webinars, conferences and tradeshows.
  • Collaborate with the sales and partner enablement teams to develop/support sales enablement collateral, such as training presentations, cheat sheets, internal field communication, etc.

We'd love to talk with you if you have many of the following:

  • Min 7+ years of Product Marketing or related experience in a relevant enterprise software organization. Experience in backup and recovery and/or disaster recovery is preferred but not required.
  • Strong messaging skills, specifically the ability to succinctly communicate customer pain points and tie them to the feature/function of the product to highlight the business value.
  • Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
  • Excellent written and presentation skills and prior portfolio of work that you can point us to.
  • Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies.
  • Experience positioning technical products to both technical users, economic decision makers, and other key stakeholders.
  • Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
  • BS/BA degree in Marketing, Business, Engineering, or related field.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidates skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework , including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
US Pay Range
$119,200 $149,000 USD

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Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at1-855-9COHESITYortalent@cohesity.com for assistance.

COVID-19

Cohesity may require employees who enter its offices to be fully vaccinated against the COVID-19 virus and to provide documented proof thereof. Cohesity will comply with applicable law regarding the reasonable accommodation of individuals who are not vaccinated because of a sincerely held religious belief, disability or medical condition. This vaccination requirement does not apply to employees who work remotely and do not enter Cohesity offices.