Content Marketer
Docket
Marketing & Communications
Bengaluru, Karnataka, India
Location: Bengaluru, India
Experience: 2–4 years in B2B content marketing
About Docket
Docket is the Agentic Marketing platform for B2B revenue teams. Our AI Marketing Agent engages website visitors in real conversations 24/7—qualifying intent, answering product questions, booking meetings, and syncing full context into CRM.
We’re defining a new category: Agentic Marketing—where autonomous AI agents execute meaningful marketing work under human direction and governance. We’re backed by leading investors, deployed at fast-growing B2B companies, and moving quickly.
The Role
We’re hiring a Content Marketer to own long-form content end-to-end: ideation, research, writing, editing, and distribution. You’ll translate complex positioning (agentic marketing, AI agents, revenue orchestration) into content that ranks, converts, and builds category authority.
This isn’t a content mill role. You’ll write fewer pieces, but each will be strategic, well-researched, and built to compound.
What You’ll Own
- Blog strategy + execution: Plan, research, write, and publish 6–8 high-quality posts/month aligned to SEO + category narrative
- SEO-driven content: Identify keyword opportunities, optimize for intent, and structure content for ranking + conversion
- Thought leadership: Educational, opinionated content that makes Docket the default voice in Agentic Marketing
- Research + proof: Credible sources + internal proof points (product capabilities, customer stories), with clean citations
- Repurposing + distribution: Turn posts into LinkedIn, newsletter blurbs, snippets, and sales enablement assets
- Cross-functional alignment: Work with Product Marketing, Demand Gen, and Sales to stay anchored to buyer pain
What Success Looks Like (First 90 Days)
- 12–15+ published pieces that start ranking for target queries and show early traction
- A repeatable workflow: angle → outline → research → draft → edit → SEO packaging → distribution
- Strong grasp of Docket’s narrative + competitive landscape
- 2–3 category-defining pieces (“What is Agentic Marketing?”, buyer guides, comparisons)
- Sales uses your content in deals; readers share it organically
Requirements
Must-have
- 2–4 years in B2B content (SaaS/MarTech preferred)
- Portfolio of 5+ published long-form pieces
- SEO fundamentals + ability to write for both humans and search engines
- Strong research discipline and citation hygiene
- Self-directed execution and fast iteration
- Comfort with technical GTM topics (CRM, workflows, integrations)
Nice-to-have
- Writing about AI/automation/conversational marketing
- Positioning/category-creation familiarity
- Repurposing for social/newsletters/sales
- Early-stage startup ownership
What We’re Looking For (Beyond Resume)
- You write with edge (no fluff)
- You care about outcomes (pipeline influence, category trust), not word count
- You’re curious, strategic, and comfortable with ambiguity
- You ship fast without lowering quality