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ABM Specialist and Strategist



Bengaluru, Karnataka, India
Posted on Tuesday, May 30, 2023

Fortanix is a fast-growing Series- C company funded by Intel Capital, Foundation Capital and Neotribe that has the potential to make a career. Recognized by Gartner as a Cool Vendor, Fortanix technology is at the intersection of protecting data in the public cloud, on IoT devices and securing applications by encrypting data while it is in use. We believe in hiring the best and brightest to fuel our growth as we expand globally. We understand that hiring the right people and treating them well is key to our success! We are a multi-national company with locations in the U.S., UK, India and the Netherlands.

Job Description:

As an ABM (Account-Based Marketing) Specialist and Strategist, your primary responsibility will be to develop and execute account-based marketing strategies to drive revenue growth and customer engagement for our organization. You will work closely with cross-functional teams, including sales, marketing, and customer success, to identify key target accounts and develop personalized marketing initiatives that align with their specific needs and challenges.

Key Responsibilities:

  1. Account-Based Marketing Strategy:
  • Develop and implement comprehensive ABM strategies aligned with the company's goals and objectives.
  • Conduct research and analysis to identify target accounts and key decision-makers within those accounts.
  • Collaborate with stakeholders to define account-specific goals, messaging, and value propositions.

2. Account Segmentation and Targeting:

  • Segment target accounts based on various criteria, such as industry, company size, revenue, and customer profile.
  • Identify key stakeholders and decision-makers within target accounts and map their influence and buying processes.

3. Personalized Campaign Development:

  • Create and execute personalized marketing campaigns and initiatives tailored to individual target accounts.
  • Utilize a mix of marketing channels, including email marketing, content marketing, social media, digital advertising, and events, to engage and nurture target accounts.

4. Content Development and Customization:

  • Collaborate with the content marketing team to develop account-specific content and assets that resonate with target accounts' needs and pain points.
  • Customize existing marketing collateral and messaging to align with the requirements of target accounts.

5. Measurement and Analytics:

  • Define and track key performance indicators (KPIs) to measure the success and effectiveness of ABM campaigns.
  • Utilize marketing automation and CRM tools to monitor and report on campaign performance.
  • Analyze data and provide insights to optimize future ABM strategies and tactics.

6. Collaboration and Alignment:

  • Work closely with the sales team to align marketing efforts with sales goals and objectives.

Coordinate with various internal teams to ensure seamless execution of ABM initiatives

  • Share insights, best practices, and results with the broader marketing team to foster learning and improvement.


  • Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
  • Proven experience (4 to 5 years) in account-based marketing, B2B marketing, or related roles.
  • Strong understanding of marketing principles, tactics, and technologies.
  • Familiarity with marketing automation and CRM tools (e.g. Hubspot ,6sense , Roll works, zoom-info ads ,demand base ).
  • Excellent analytical skills and the ability to interpret data and draw actionable insights.
  • Exceptional written and verbal communication skills.
  • Strong project management and organizational skills.
  • Ability to work collaboratively in a cross-functional environment.
  • Results-oriented mindset
  • Mediclaim Insurance – Employees and their eligible dependents including dental coverage
  • Personal Accident Insurance
  • Internet Reimbursement