Content Marketing Manager
Fulcrum
Marketing & Communications
San Francisco, CA, USA
Posted on Dec 20, 2025
Content Marketing Manager
San Francisco
In office
Full-time
About Fulcrum
Fulcrum is re-wiring the insurance-brokerage industry with AI agents that let brokerages grow revenue without adding headcount. Our platform already saves customers thousands of hours and millions of dollars every year. We are looking to grow our team as we scale rapidly through our next phase of growth.
Why Fulcrum
- Rocket-ship growth. We’ve achieved multiple seven figures in ARR in just over a year, serving large enterprise clients including 30% of the top 50 brokers in the country.
- Extreme ownership. You’ll work directly with enterprise users and ship end-to-end products that save them hours every week.
- Bleeding-edge problems, real impact. Tackle tough AI and product challenges whose wins show up immediately in customer workflows.
- In-person collaboration. Join a lean, staff-level team (ex-Affirm, Uber, DoorDash, McKinsey) working side-by-side in San Francisco; we believe the best ideas are fostered in an in-person environment.
- Top-of-market rewards. Competitive base salary plus meaningful founding-team equity.
What you’ll do
In the Content Marketing Manager role, you’ll own the content engine end-to-end and help shape our brand and GTM from zero to one.
- Build the content strategy and editorial calendar aligned to ICPs and GTM priorities.
- Create and repurpose content: LinkedIn (brand + exec voices), blogs, case studies, landing pages, emails, one-pagers, short video/snippets.
- Manage PR/analyst relations: craft pitches, secure trade coverage, bylines, awards, and speaking opportunities.
- Lead external partnerships and co-marketing with broker networks, MGAs, carriers, and communities (webinars, newsletters, joint content).
- Own our blog/CMS and on-page SEO; partner on site IA and conversion paths.
- Prepare for conferences: narrative, booth messaging, collateral, speaker prep, and pre-/post-show programs.
- Define content KPIs; report on reach, engagement, and pipeline influence; iterate via testing.
- Spin up and manage a lightweight bench of freelancers/designers; set tone, style, and review processes.
What we are looking for
- An extreme level of autonomy, ownership, and self-direction; comfortable shipping at startup speed.
- Strategic thinking across the full funnel (awareness → demand → sales enablement) with crisp editorial judgment.
- A portfolio of high-impact B2B content (LinkedIn threads, blogs, case studies, campaigns, PR/bylines) that moved pipeline—not just impressions.
- Excellent written and verbal communication skills; ability to translate technical AI + brokerage workflows into plain English.
- Experience and/or a strong desire to work in an early-stage environment.
About You
- 4-6 years in B2B content marketing (SaaS required; insurtech/finserv or regulated industries a plus).
- Proven ability to turn complex AI/automation and brokerage workflows (proposals, coverage comparisons, policy checks, loss runs) into business value stories.
- Exceptional writing/editing with a clean, concise voice; strong portfolio.
- Comfortable with LinkedIn mechanics, CMS (Webflow/WordPress), basic SEO, and analytics (e.g., GA4).
- Experience owning PR and co-marketing motions end-to-end; strong project management.
- Bonus: basic video/snippet editing, design sense, or analyst/trade press relationships.
Req ID: R27