Sr Manager, Analytics & Insights (DTC)
HipDot
Description
This Senior Manager, Analytics & Insights will partner closely with leaders across eCommerce, Digital Marketing, Retail, Events, and Operations to translate data into clear commercial opportunities and performance priorities. Optimally, the position is to able to distill complex data into actionable insight, guiding decision-making through opportunity cost modeling, growth validation frameworks, and performance storytelling that fuels cross-functional alignment.
What You’ll Do
- Own the DTC analytics and insights roadmap, ensuring alignment across eCommerce, Retail, and Events
- Leverage Funko’s CDP, BI tools, and data sources to build a unified view of customer behavior, lifetime value, and engagement
- Develop and operationalize opportunity cost models that quantify potential growth areas and guide prioritization across teams
- Partner with eCommerce, Marketing, and Retail leadership to translate insights into business actions that improve conversion, retention, and fan experience
- Design and maintain dashboards, weekly reports, and executive summaries that measure DTC performance, highlighting key growth drivers and risk areas
- Support forecasting and scenario planning for new growth initiatives, promotions, and channel expansions
- Champion data storytelling — simplifying analytics into compelling narratives that influence senior leadership decisions
- Validate and measure the impact of DTC initiatives against business goals (traffic, AOV, repeat rate, LTV, margin contribution, etc.)
- Collaborate with BI, Data Engineering, and Martech teams to evolve data quality, integration, and automation capabilities
- Mentor analysts and cross-functional peers to elevate data literacy and insight-driven thinking across the organization
- 6+ years of experience in analytics, strategy, or insights within eCommerce, Retail, or Consumer Goods
- Proven ability to translate complex data into clear business recommendations
- Hands-on experience with CDPs, CRM systems, BI dashboards, and visualization tools (e.g., Tableau, Power BI, Looker, Amperity)
- Strong understanding of digital marketing, onsite conversion, customer segmentation, and lifecycle metrics
- Advanced analytical skills — comfortable with opportunity modeling, A/B testing, and revenue forecasting
- Excellent storytelling, presentation, and stakeholder management skills
- Experience leading cross-functional initiatives and influencing senior leadership decisions
- Bachelor’s degree in Business, Analytics, Economics, or a related field (MBA or similar preferred)
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
WHAT FUNKO OFFERS
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!
Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed