VP of Product

Location: Israel | Executive Leadership Team | U.S. Market Focus

About Lili

Lili is a financial technology platform built to support real businesses as they operate and grow.

We help growth-ready small businesses gain control and confidence through advanced business banking and financial tools designed for real-world complexity.

For our customers, Lili is not just a banking product - it’s the financial foundation they rely on as their business grows.

For our team, Lili is a place where strong products, thoughtful design, and high standards come together to make a real impact.

The Role

As VP of Product, you will define and lead Lili’s product vision, strategy, and roadmap for the U.S. market. You will serve as a key member of the Executive Leadership Team,

translating company strategy into product direction and ensuring delivery of high-impact, compliant, and scalable fintech solutions.

Responsibilities

· Define and own the company’s product vision, strategy, and long-term roadmap for the U.S. market

· Translate strategic objectives into clear product priorities and execution plans

· Lead the full product lifecycle from discovery through launch and continuous optimization

· Drive development of scalable, compliant, and customer-centric fintech solutions

· Continuously assess U.S. market trends, competitive landscape, and regulatory developments

· Define KPIs and measurable success metrics for all product initiatives

· Leverage data and insights to guide prioritization and strategic decisions

· Partner cross-functionally with Engineering, Design, Marketing, Risk, Compliance, Legal, Banking, and Operations

· Ensure disciplined roadmap management and effective resource allocation

· Build and refine product processes to support scale and long-term business objectives

· 10+ years of product management experience

· 3+ years in senior product leadership (VP / Head / Director level)

· Mandatory: Significant fintech experience serving the U.S. market

· Proven track record building and scaling B2C and/or B2SMB financial products

· Proven track record building and scaling consumer-facing mobile financial products

· Strong understanding of U.S. financial regulations and compliance frameworks

· Strong understanding of U.S. financial frameworks – advantage (not mandatory)

· Strong analytical, strategic, and cross-functional leadership skills

· Exceptional communication skills and executive presence

Education

· Bachelor’s degree in Business, Economics, Computer Science, Engineering, or related field

· MBA or advanced degree — advantage