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Business Development Associate

Platzi

Platzi

Sales & Business Development
Mexico City, Mexico
Posted on Aug 7, 2025

About us

Platzi is the leader in online education in Latin America, and the Spanish-speaking world in general. We are the pre-eminent provider of non-traditional, at scale education and training for companies and individuals in areas such as AI, Cybersecurity, English, Technology and Leadership. Platzi serves the needs of over 5 million students and more than 1,000 corporate clients.

Platzi is the essential learning platform for companies and employees alike. As an industry leader, our presence is highlighted by extensive press coverage and major industry events. While we operate remotely, we value in-person interactions and believe that meeting with customers is key to our success.

Summary

As a BDA, you will be responsible for generating new business opportunities by supporting our executives at Platzi and prospecting and identifying new clients or markets. Your role includes scheduling meetings between prospects and sales executives, managing and expanding your database, effectively following up on leads, ensuring meeting commitments, and collaborating with the sales team to achieve ambitious targets. You will also participate in pitch sessions, product demonstrations, and training. Success in this role will be measured by your ability to exceed qualified opportunity goals and increase the conversion rate of generated or assigned leads.

Description

  • Identify new prospects and assess fit against ideal customer profiles.
  • Conduct initial outreach to prospects via email, phone, and LinkedIn to understand their needs, budget, and timing.
  • Initiate calls to introduce our value proposition, engage decision-makers, and secure qualified meetings.
  • Conduct outreach (email, phone, LinkedIn) to uncover needs, budget, and timing.
  • Keep lead records pristine—create/update contacts, apply correct statuses and tags, and log every interaction.
  • Track lead activity and stage progression to trigger timely next-step actions.
  • Own post-meeting tasks in HubSpot—assign next steps, send personalized follow-ups, and schedule demos within 24 hours.
  • Attend C-level meetings with senior reps, take structured notes, and capture key buying signals.
  • Transform meeting highlights into follow-up tasks in HubSpot within one business day.
  • 2+ years of experience in demand generation (SDR/BDR) or revenue operations roles.
  • Proven track record handling C‑level meetings and documenting critical information in a CRM (HubSpot preferred).
  • Knowledge of prospecting tools (Apollo, Salesloft, LinkedIn Sales Navigator).
  • Outstanding writing and summarization skills: you turn complex conversations into actionable notes.
  • Solid grasp of pipeline metrics and analytic mindset to optimize processes.
  • English level B2 or higher.
  • High autonomy, sense of urgency and startup mindset.

💻 Hardware

With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.

📗 Books

We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too 😉.

🐣 Maternity/Paternity Leave

At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave.

💸 Option Pool

All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares.

🌴 Vacation

You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team.

💆‍♂️ Online Therapy

We care about your emotional health by covering the first four online therapy sessions with specialized companies.

🌐 Team Syncs

Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds.

🏖️ Villa Platzi

Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.