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Paid Social Analyst



Bogotá, Bogota, Colombia
Posted on Saturday, November 18, 2023

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and seconds!

Do you want to know why Rappi?

⭐️ WE SEE OPPORTUNITIES where others see problems

⭐️ WE SEE CLOSE where others see distance

⭐️ WE SEE ADRENALINE where others see pressure.

Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender, race, sexual orientation, religion, nationality, age, disability, training or experience.

Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi mission 🧡

Check out how it will impact our ecosystem:


At Rappi we believe that empowered, self-motivated teams can accomplish huge things. We work in modern agile work-flows that integrate engineers, data scientists, business leaders and product owners to deliver specific user experiences applications and feature-sets.

The Paid Social analyst within the Global Growth team at Rappi is responsible for driving crucial marketing and analytic capabilities, from ideation phase all the way to becoming a successful insights and improvements generator across countries, verticals, OS and channels.


1. Bring new users and orders with efficient CAC/CPOs.
2. Efficient budget allocations between campaigns and channels, with a data-driven approach.
3. Generate insights that will uncover investment and experimentation opportunities.

As part of Rappi, you will be responsible for:

  • Monitor and analyze performance data of Paid Social campaigns, suggesting new strategies for growth, raising red flags, identifying trends, designing solutions and executing action plans that will take performance to the next level.

  • Learn with data, design own dashboards to track day-to-day performance and special projects.

  • Design, execute and analyze results of tests in coordination with Media Partners (Facebook/TikTok/X), internal cross-functional teams (Adtech, Brand, Local teams) and your Manager. Run alpha/beta testing of new products launched by the medias and proving it’s value for Rappi.

  • Work in closed partnerships with the Branding/Content team at Rappi, as well as external agencies, providing them with timely and effective insights to improve the efficiency of our creatives.

  • Continuously learn about new features, products and capabilities of the channels you manage to suggest experiments and foster producti adoption.

  • You will be reporting directly to the Paid Social Manager.

Good and now, what are the requirements for me to be part of this neon universe?

Required Skills:

  • 1 - 3 years in a paid-media, performance-driven environment.

  • Proven experience managing Facebook and or Tiktok Campaigns.

  • 100% bilingual (English and Spanish).

  • Data-driven. Proficiency in Excel/Google Sheets.

  • Exceptional problem-solving and analytical skills - comfortable working in changing environments and dealing with high complex business challenges.

  • Great communication and presentation Skills.

  • Thrives working in a very fast paced, rapidly evolving environment.

  • Education: Engineering, Economics, Business Administration.

Desirable features:

  • SQL working knowledge.

  • Working knowledge of analytics & tracking tools (e.g Appsflyer, Amplitude, Singular, Apptweak).

  • Portuguese.

Worker type:



Rappi Technology Colombia

For more information check our website https://about.rappi.com/es and check our reviews on Glassdoor https://acortar.link/Eqm07Q

We are waiting for you with great anxiety and sparkle in our eyes to deliver magic together! #Rappi 🧡