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Do you want to know why Rappi?

⭐️ WE SEE OPPORTUNITIES where others see problems

⭐️ WE SEE CLOSE where others see distance

⭐️ WE SEE ADRENALINE where others see pressure.

Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.

Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi mission 🧡

Check out how it will impact our ecosystem:

Acquisition Specialist – Display & Paid Social
Mission
At Rappi, we believe that empowered, self-motivated teams can achieve extraordinary outcomes. Our Growth team brings together engineers, data scientists, business leaders, and product owners to deliver seamless user experiences and drive growth across Latin America.

As a Display & Paid Social Acquisition Specialist, you will own the strategy and execution of high-impact acquisition campaigns across display channels (Google UAC, Meta, TikTok, X, Programmatic). You will be instrumental in building scalable marketing engines that drive measurable business value across the region.

As part of Rappi, you will be responsible for:

Key Outcomes

• Acquire [X] new users at or below [target CAC] via display and push channels (Google UAC, Meta, TikTok, Programmatic, GDN).

• Deliver [XYZ,000] new users monthly through Display/Social campaigns, maintaining CAC below [$value].

• Scale display remarketing to at least [ABC]% of spend by improving campaign structure and audience strategy.

• Run conversion lift studies to evaluate acquisition and engagement impact across UAC and programmatic partners.

Key Responsibilities

• Strategically allocate and manage multi-market budgets to maximize ROI across Display and Paid Social platforms.

• Optimize acquisition campaigns for efficiency, retention, and LTV across Google UAC, Meta, TikTok, and Programmatic.

• Design and execute A/B tests, geo-experiments, and incrementality tests to improve performance and measurement.

• Report on campaign performance, drawing actionable insights aligned with core business goals (CAC, GMV, retention).

• Build strong relationships with media partners (e.g., Google, Meta) to stay ahead of product updates and alpha/beta opportunities.

• Evaluate creatives and collaborate with brand teams to implement high-performing ad formats and messaging.

• Regularly analyze cohort performance, retention trends, and diminishing return curves to guide optimization strategies.

• Monitor market-level performance weekly and take proactive steps to achieve ambitious growth targets.

Good and now, what are the requirements for me to be part of this neon universe?

Required Skills

• 2+ years of experience in performance marketing, managing large-scale user acquisition campaigns.

• Deep expertise in Paid Social (Meta, TikTok) and Display (Google UAC, Programmatic) platforms.

• 1+ year experience managing app install campaigns and app-focused performance strategies.

• Proven ability to manage six to seven-digit budgets across multiple geographies.

• Analytical thinker with strong problem-solving skills and a data-driven mindset.

• Experience collaborating cross-functionally with product, tech, brand, sales, and external media partners.

• Comfortable working in a dynamic, fast-paced environment with evolving priorities.

Desirable Qualifications

• Bachelor’s degree in Engineering, Business Administration, Marketing, or related field.

• Proficient in English and Spanish; Portuguese is a plus.

• Familiarity with data analysis tools is a strong plus.

Worker type:

Regular

Company:

Rappi Technology Mexico

For more information check our website https://about.rappi.com/es and check our reviews on Glassdoor https://acortar.link/Eqm07Q

we are waiting for you to build and deliver the magic together! #Rappi 🧡