Director of Marketing
Sedric.ai
Sedric is revolutionizing the way financial institutions ensure consumer protection and regulatory compliance while growing their business. As the only consumer finance compliance platform covering the entire compliance cycle, Sedric offers compliance teams comprehensive oversight to confidently manage their compliance operations. Recently awarded ‘Most Promising Fintech Startup’ by CitiBank and Visa, Sedric serves clients on three continents.
We seek a dynamic Marketing Director to lead our Go-To-Market (GTM) team in the United States. This leadership role will require a strategic thinker with extensive B2B/enterprise marketing experience in fintech and BaaS. The ideal candidate will possess a deep understanding of the challenges faced by compliance officers in a conservative industry and will leverage thought leadership and partnerships to influence this key demographic.
Responsibilities:
- Develop and implement comprehensive marketing strategies that align with the company’s business objectives and drive market penetration in the U.S
- Lead and expand the marketing team, fostering a culture of creativity and high performance
- Spearheaded thought leadership initiatives, including content creation, speaking engagements, and partnership development
- Design and execute targeted marketing campaigns to engage and influence compliance officers and key decision-makers within the financial industry
- Collaborate with the CEO, founders, and other senior leaders to refine messaging and position the company as a leader in financial compliance solutions
- Monitor and analyze market trends and competitor activities to adjust strategies accordingly
- Manage budgets and allocate resources efficiently to maximize ROI
- Ensure all marketing operations scale with the company’s rapid growth, offering exciting opportunities for professional development and adapting to changes in the market and industry
- Serve as the organization's representative to external entities such as media, stakeholders, and prospective clients while forging strategic partnerships.
- Collaboration with sales teams and lead generation responsibilities
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field; advanced degree preferred
- Deep understanding of performance metrics and KPIs to evaluate campaign effectiveness
- Minimum of 8 years experience in marketing leadership roles, specifically within the fintech, BaaS, or banking sectors
- Proven track record of developing and executing successful GTM strategies in the B2B/enterprise space.
- Experience in compliance, risk management, banking, or related fields is highly advantageous
- Strong leadership skills and experience building and leading high-performing teams
- Exceptional communication and interpersonal skills, with the ability to engage and influence senior executives and stakeholders
- Proficient in CRM and marketing automation tools; HubSpot experience is a plus
- Analytical and creative thinking
- Up to Speed with current marketing techniques and best practices, including leveraging AI tools to optimize productivity
- Ownership and building and executing Product marketing strategy