Senior Demand Generation Manager

Marketing

Rival is an intelligent Talent Acquisition solution that enables forward-thinking organizations to acquire, nurture, and measure talent by empowering employees with the ability to execute with precision and speed across their entire HR tech stack.

We are seeking a highly motivated and experienced Senior Demand Generation Manager to join our Marketing team! You will be responsible for developing and executing integrated marketing campaigns that generate and nurture leads for our products and services. Working closely with the Marketing and Sales teams, you will be a key player in driving pipeline growth and revenue.

This is a salaried, exempt position with a range of $115,000 - $130,000 annually, in accordance with experience and qualifications. In addition to salary, we provide a comprehensive benefits package including health, life and disability benefits, wellness programs, 401(k) plan with company match, flexible PTO and many other perks. A full benefits overview is available upon request. Rival complies with all applicable labor laws and promotes pay equity across our organization.

Your contributions to Rival will include:

• Developing & executing a multi-channel demand generation strategy to drive demand and generate qualified leads for the sales team, including email, social, virtual events, & direct mail.
• Developing and maintaining nurture programs to build awareness and engagement in market.
• Collaborating with the sales team to identify target accounts and creating account-based marketing campaigns.
• Partnering with Marketing and Sales teams to lead and provide direction with consistent messaging that resonates with the audience, increases awareness of value proposition and drives leads.
• Working with Sales team to determine lead scoring criteria and ensure optimal marketing to sales lead handoff.
• Using technology, data and analytics to monitor progress and improve effectiveness of strategy.
• Communicating results and forecasts to relevant stakeholders.
• Staying up to date with industry trends and best practices to continuously develop new strategies to increase touchpoints with clients and prospects to optimize conversion rates.

Required Skills

• Thorough understanding of the lead qualification and nurture process.
• Ability to drive revenue results from various campaigns and partnership with Sales team.
• An analytical mindset, with a passion for data and problem solving.
• Ability to multi-task with strong project management and decision-making skills.
• Excellent communicator with ability to work collaboratively and cross-functionally across the organization and write compelling campaign copy.
• Ability to work in a fast-paced, results and deadline driven environment.
• Proficient with computer software including Salesforce and MS Office applications, including Word, PowerPoint and Excel.

Required Experience

• Bachelor’s degree in marketing, business, or a related field, or equivalent work experience is required.
• Minimum 8 years of multichannel hands-on demand generation experience; B2B and SaaS demand generation experience is required, HR technology experience preferred.
• Demonstrated ability to drive revenue results from various demand generation campaigns.
• Working knowledge of marketing automation and CRM platforms (Pardot and Salesforce is preferred).
• Experience with account-based marketing a plus.