Marketing Technology Senior Manager

Marketing

At Rival, we’re transforming how companies hire, onboard, and grow talent by making HR processes smarter, faster, and more agile. We enable organizations to simplify talent acquisition, modernize HR workflows, and accelerate workforce productivity.

We are looking for a highly organized, collaborative, and proactive marketing technologist to be the technical backbone of Rival’s marketing function. The Marketing Technology Senior Manager will own our marketing tech stack, oversee digital infrastructure, and serve as the strategic lead with external web agencies to ensure delivery, performance, and results. This role requires a knowledge of marketing operations, digital marketing strategy, and website management. Applicants must thrive on problem-solving, take initiative, and bring strong project management discipline to both internal and external partnerships.

Your contributions to Rival will include:

Marketing Operations

• Owning and optimizing the marketing tech stack (e.g., HubSpot, Marketing Cloud Account Engagement, Salesforce, Google Analytics, etc.).
• Developing performance dashboards and reporting for marketing KPIs across campaigns, channels, and funnel stages.
• Collaborating with Sales Operations to ensure CRM data alignment for reliable attribution.
• Identifying, evaluating, and implementing new marketing tools that improve marketing performance and scalability.
• Standardizing campaign processes, ensuring compliance with brand, data, and privacy standards (e.g., GDPR, CAN-SPAM.)

Website Management & Digital Strategy

• Leading the performance, UX, and conversion optimization of the company website (built on WordPress), in partnership with external agencies.
• Owning the SEO and SRO strategy, ensuring content is optimized and aligned with current best practices.
• Proactively identifying and driving site enhancements and testing initiatives to improve visitor engagement and lead conversion.
• Monitoring site health, accessibility, performance, and analytics—and reporting regularly on opportunities and progress.

Agency & Vendor Management

• Serving as the point of contact with web development agencies and digital partners.
• Defining scopes of work, managing project timelines, and ensuring accountability for deliverables.
• Reviewing and approving creative, design, and technical work to ensure quality standards are met and deadlines are adhered to.
• Own vendor relationships, contracts, budgets, and performance reviews.

Required Skills

• Excellent presentation, verbal and written communication skills with ability to develop effective cross-functional working relationships across the organization.
• Creative problem solver who actively takes initiative, anticipates roadblocks, and bring solutions.
• Ability to work both independently and in a virtual team environment.
• Excellent organizational and project management skills with the ability to execute multiple, simultaneous projects with a sense of urgency and produce quality results.
• Ability to translate business and design requirements into effective digital experiences.
• Highly organized and self-motivated with a bias toward action and urgency.

Required Experience

• 5+ years of experience in marketing operations, website management, or a related digital marketing role, preferably in B2B SaaS.
• Bachelor’s degree in marketing, communications, or related field - or equivalent work experience.
• Deep experience with marketing automation platforms, CRM tools, and digital analytics (Pardot/Marketing Cloud Account Engagement and HubSpot experience preferred).
• Proven experience managing a corporate website in a WordPress environment.
• Experience collaborating with external web design, development and digital agencies to deliver on marketing strategies.
• HTML/CSS knowledge required.

This is a salaried, exempt position with a range of $115,000 - $130,000 annually, in accordance with experience and qualifications. In addition to salary, we provide a comprehensive benefits package including health benefits, wellness programs, 401(k) plan with company match, flexible PTO and many other perks. A full benefits overview is available upon request. Rival complies with all applicable labor laws and promotes pay equity across our organization.